West Edmonton Mall | North America's Largest Retail Destination
More than 30 million visits a year to Alberta’s number-one tourist attraction. With 800+ stores and services, 100+ dining venues, 16 world-class attractions, and two hotels, West Edmonton Mall is a destination where people come to shop, dine, play, and stay. For brands, that means extended dwell time and repeated opportunities to connect throughout the visit.
30M+
Annual visits
800+
Shops and services
16
Attractions
Digital Directory Network
40 eye-level digital screens positioned throughout West Edmonton Mall put brands directly into the path of millions of visitors. As people move between shopping, dining, and attractions, the network delivers repeated exposure across the 5.3 million ft² destination, keeping brands visible throughout the visit.
Digital Spectaculars
Positioned above the Ice Palace and The Ship, these large-format digital screens dominate two of West Edmonton Mall’s signature gathering areas. Visitors stop, watch, and linger, creating high dwell time and sustained brand exposure.
Interior Static
Large-format banners deliver a dominant presence throughout the mall, with 100% share of voice for the duration of the campaign. Add elevator wraps to bring the message to eye level, creating sustained brand exposure as visitors move through the property.
Exterior Static
Make the first impression. Prominent façade banners reach visitors as they arrive at West Edmonton Mall, giving brands a powerful presence before shoppers even step through the doors.
Exterior Digital Spectaculars
Extend the reach beyond the mall. Facing traffic in both directions along 170 Street NW, these digital spectaculars reach shoppers, commuters, and passing traffic throughout the day, connecting with visitors on the way in, on the way out, and beyond the property.
