A landmark digital spectacular wrapping The Well’s southeast corner at Front & Spadina. Its scale, curvature, and dominant street presence deliver high-impact visibility to pedestrians, drivers, and streetcar traffic moving through one of downtown Toronto’s busiest intersections.

A double-sided digital spectacular positioned above The Well’s main vehicle entrance on Front Street. Visible to both pedestrian and vehicular traffic, it also reaches audiences using the site’s busy pick-up and drop-off area.

Facing Spadina Avenue at Front Street, this large-format digital spectacular reaches traffic in both directions, streetcar riders, pedestrians, and The Well’s office population throughout the day.

Eye-level, double-sided signs at The Well’s Front Street and Wellington Street entrances, beside Sweat and Tonic and Nordic by BarChef. They reach people on the way in and on the way out, plus skating crowds when the winter rink is open.

Eye-level digital screens throughout The Well’s retail, dining and Wellington Market areas extend campaigns indoors, creating added frequency and continuity across the visitor journey.

Digital screens positioned along the corridors connecting The Well’s retail, dining, office, and residential spaces. They extend campaigns across the property, creating repeated exposure as visitors move through different parts of The Well throughout the day.